This fall, the new line “Color Elixir Velvet Matte Lipstick” from Max Factor is coming out with three beautiful autumn shades. The line is inspired by the concept of “velvet pleasures” and consists of dark nude, butter-brown and deep plum colors. Thanks to the ingredients and anti-oxidants including shea, avocado and aloe butter, it glides smoothly over the lips. You don’t need lip balm, because they make your lips wonderfully soft. So say goodbye to dry lips.
The fine pigments of the formula spreads over the lips and takes care of them with moisturizing wax. The difference with other matte lipsticks is that it feels very creamy and ensures a real velvet matte lip loop.
The women in the consumer test indicated:
98% found the lipstick easy to apply
87% thought the lipstick immediately gave a rich color and hydration
76% thought the lipstick glided comfortably over the lips
76% thought their lips looked fuller and younger
Yesterday I had the lipstick #60 Mauve and #65 Raisin on. It is a deep plum color that goes over the lips with an easy movement. Usually when I wear lipstick, I get very dry lips, but unlike #65 Raisin, my lips stayed soft. The color stays pretty long, even after drinking tea. It is also visible after lunch, but the color does become a bit lighter. It is not disturbing, because you can go for a light nude color.
The three new Max Factor Color Elixir Velvet Matte Lipstick will be available from 1 September 2019 at the Max Factor (online) points of sale.
See you next time!